Privacy Policy

Last Updated: July 13, 2026

Introduction

This Privacy Policy explains how marsh-myth collects, uses, stores, and protects your personal information when you use our website and services. We are committed to protecting your privacy and ensuring transparency in our data handling practices.

Information We Collect

Personal Information

When you use our booking service or contact us, we may collect the following personal information:

Full name
Email address
Booking preferences and requirements
Communication history with our team
Service selection and rental history

Automatically Collected Information

When you visit our website, we automatically collect certain technical information:

IP address
Browser type and version
Operating system
Pages visited and time spent on each page
Referring website
Date and time of visit

How We Use Your Information

We use the collected information for the following purposes:

Processing and confirming your booking requests
Communicating with you about your rental arrangements
Providing customer support and responding to inquiries
Improving our website functionality and user experience
Analyzing usage patterns to enhance our services
Complying with legal obligations and regulations
Preventing fraud and maintaining service security

Legal Basis for Processing

We process your personal data under the following legal bases:

Contract Performance: Processing necessary to fulfill our service agreement with you
Legitimate Interest: Processing for business operations, fraud prevention, and service improvement
Consent: Where you have explicitly agreed to specific data processing activities
Legal Obligation: Where required by United Kingdom law

Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure server infrastructure with encryption
Access controls limiting data access to authorized personnel
Regular security assessments and updates
Staff training on data protection principles

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, typically for the duration of our business relationship and for seven years thereafter to comply with legal obligations.

Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your data with:

Service Providers: Third-party companies that assist us in operating our business, such as payment processors and IT service providers, under strict confidentiality agreements
Legal Authorities: When required by law, court order, or legal process
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity

Your Rights

Under UK data protection law, you have the following rights:

Right to Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data in certain circumstances
Right to Restriction: Request limitation of processing your data
Right to Data Portability: Receive your data in a structured, commonly used format
Right to Object: Object to processing based on legitimate interests
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at [email protected]

Cookies and Tracking Technologies

Our website uses cookies to enhance user experience and analyze site usage. For detailed information about our cookie practices, please refer to our Cookies Policy.

Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a revised "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

International Data Transfers

Your personal information is primarily stored and processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us at:

marsh-myth
47 Berkeley Square
Mayfair
London W1J 5AT
United Kingdom
Email: [email protected]

Supervisory Authority

If you believe we have not addressed your concerns appropriately, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.